About Us

A passionate enthusiast of India's rich cultural heritage, dedicated to preserving and sharing its timeless beauty through exquisite traditional textiles, jewelry, and handicrafts. Curating exclusive collections to bring a little bit of India's warmth and elegance to your doorstep

Shweta Kamath is the visionary behind Ayra, an online platform that celebrates the rich heritage of Indian handicrafts, textiles, and jewelry. Driven by her passion for preserving India’s artisanal legacy and making it accessible globally, Shweta established Ayra as a brand that combines tradition with contemporary appeal.

"Ayra - Where India's Timeless Craftsmanship Meets Modern Elegance."

What makes us different?

Empower Artisans

Partner with skilled artisans across India, providing them with sustainable livelihoods while ensuring their timeless crafts receive the recognition they deserve.

Deliver Excellence

Offer premium, handcrafted products that embody quality, authenticity, and elegance, making them ideal for personal use and gifting for all occasions.

Bridge Tradition and Modernity

Present India’s cultural legacy in a contemporary context, creating products that appeal to modern sensibilities while staying true to traditional craftsmanship.

Foster Sustainability

Commit to eco-friendly practices, from sourcing materials to packaging, ensuring our business supports both artisans and the planet.

Inspire Connection

Create a shopping experience that connects customers to the stories, heritage, and artistry behind every product, fostering a deeper appreciation for India’s cultural diversity.

Our Vision & Mission

Vision

Shweta envisions Ayra as more than just an e-commerce platform—it’s a bridge connecting India’s timeless artistry with a modern global audience. Her aim is to create a brand that resonates with people seeking meaningful, handcrafted pieces that carry the soul of India.

Mission

Little Bit of India apart is its unwavering commitment to authenticity, sustainability, and craftsmanship. Unlike mass-produced products, Ayra offers meticulously handcrafted textiles, jewelry, and handicrafts that carry the soul of India’s cultural heritage.

Testimonials

Vikram Patil Pune

"Ayra’s commitment to sustainability and supporting artisans is truly commendable. I recently bought a few textiles, and not only were they beautiful, but I also felt great knowing my purchase helped preserve Indian heritage. Highly recommend!"

Rajesh Mehta Bengaluru

"Ayra’s Pashmina shawls are truly exquisite! The quality, design, and attention to detail are unparalleled. I purchased one as a corporate gift, and it was so well-received that I’m now a loyal customer. Ayra perfectly captures the beauty of Indian craftsmanship."

Anjali Verma Jaipur

"I was blown away by the gorgeous handicrafts I received from Ayra. Each piece is like a work of art! The care taken in crafting and packaging shows their passion for Indian culture. Ayra is truly a gem for anyone who loves traditional yet modern designs."

Nidhi Sharma Delhi

"I ordered a set of handcrafted jewelry from Ayra for my sister’s wedding, and it was absolutely stunning. The intricate designs and premium packaging made it a memorable gift. Ayra has become my go-to for unique and elegant gifts."

Priya Desai Ahmedabad

"Ayra stands out for its quality and authenticity. The shawl I purchased was soft, luxurious, and exactly as described. The team was also very helpful with my queries. I love how Ayra connects us to the stories of the artisans behind these products."

About Us

Shweta Kamath Rathod